We built a house … in a mall

To draw attention to the Sealed value prop, we built a life-size house in the middle of the American Dream Mall, shooting an explosion of “cash” sky high. The cash cascaded from the chimney, the foundation, and a dozen places in between – all the places Sealed helps to lock down, keeping your heat inside where it belongs.

We partnered with Improv Everywhere to host a gameshow in the American Dream mall

The 2-day event had people lining up to participate, and created dozens of pieces of content worth sharing

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