American Express
As the social and digital AOR for American Express, my team has touched just about every aspect of their work. From digital activations and IRL events, to social content and long-form celeb-driven content. Most recently, we’ve had the pleasure of expanding past “marketing” proper and into their digital product work. Helping them to explore how best to leverage AI to improve digital experiences for customers. I’ll add that when I’m allowed to, but for now, here are a few of our favorites.
Music Tastes
How do you make a credit card’s RESY benefits interesting? Wrap them in a data-powered Spotify partnership that turns your music tastes into personalized taste profiles complete with restaurant recommendations to match.
There’s Nothing Like It
There’s nothing quite like platinum. In fact, there are so many benefits, everyone’s experience is unique. So to relaunch Amex’s most iconic product, we partnered with a wide array of celebs across music, sports, business and culture to share their stories, and tell us what makes them say “There’s nothing like it…”