Oreo Daily Twist
How can a project that’s over 10 years old be worth portfolio space? Well, it won a lot of metal. Some say it launched real-time advertising. But more importantly, it taught me three things early in my career: 1. Doing hard things pays off. 2. Great work comes from great clients. 3. A huge IAT can indeed work together to make something amazing.
100 Days
of Oreo
I count myself as lucky to have been an ACD on the Oreo account during this project. While there was a team of awesome CDs for me to learn from who were leading the project, that meant it was me in those morning meetings concepting every day. It was my sketches that went to clients for approval. My team designing and updating the site. Creating the social posts. 100 days of live concepting, IAT meetings, client meetings, sketches, quick-turn designs, copy options, client approvals, site updates, social posts, and cultural commentary. We got Malcom Gladwell’s 10,000 hours in one project.
And then we did “Dunk in the Dark” 🤷